1) Overview and scope
Kelazvion is an educational website for a plush toy sales and retail training course. This Privacy Policy applies to our website pages, forms, and related communications. It explains what personal data we collect, why we collect it, how cookies work, and how advertising and analytics technologies are used. It also explains choices available to you, including how to withdraw consent for analytics and marketing cookies.
We aim to collect only the minimum information needed to operate the site and respond to inquiries. We do not request sensitive personal data through our forms. If you choose to include additional information in a message, you do so voluntarily and should avoid sharing sensitive information.
2) What data we collect
Depending on how you use the website, we may collect the following categories of data:
- Full name (when you submit a registration or contact message).
- Email address (to reply to your request and provide course information).
- Phone number (not requested on this website; we ask that you do not provide one).
- IP address (captured in server logs and may be processed by analytics or security tools).
- Browser type and version (for compatibility and analytics reporting).
- Device type and operating system (for performance, accessibility, and analytics).
- Cookies and tracking identifiers (depending on consent choices).
- Usage data (pages visited, time on site, click paths).
- Form submission content (the message you send us).
- Conversion events (form submits, calls, purchases), where configured. If conversion tracking is enabled, we measure on-site actions such as form submissions. We do not place phone call tracking numbers on the site.
3) Cookie categories (three tiers)
We classify cookies and similar technologies into exactly three categories. You can control non-essential categories through the cookie preferences panel.
Essential cookies
Purpose: core site functionality, security, session management.
Examples: session_id, csrf_token, cookie_consent_status.
Consent required: NO, activated automatically.
Retention: session duration or up to 12 months for preference storage.
Analytics cookies
Purpose: measuring traffic, user behavior, site performance.
Tools: Google Analytics 4.
Examples: _ga, _ga_XXXXXXX, _gid, _gat.
Consent required: YES, activated only after user accepts.
Retention: up to 14 months.
Marketing / advertising cookies
Purpose: remarketing, personalized ad delivery, conversion tracking.
Consent required: YES, activated only after user accepts.
Retention: up to 540 days (Google Ads default).
4) Marketing cookies disclosures (required)
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely, you will continue to see non-personalized advertisements.
Cookie preference management: Use the link labeled "Manage cookie preferences" in the website footer to open the cookie panel and accept or reject each category independently.
5) Consent requirements
Our consent banner offers three options: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies are not activated until you consent. Your selection is stored in localStorage for 12 months and can be changed at any time through the cookie preferences panel.
By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
6) Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
- Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
- Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
7) Lead Forms and Contact Requests
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at the email address in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
Note: Our public forms on this website are designed to collect only name, email, and message. If you include a phone number in the message, it is optional and provided at your discretion.
8) Google Services and Advertising
This website uses the following Google services:
- Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
- Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
- Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
9) Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
10) Prohibited content self-declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
11) Landing page integrity statement
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
12) Children's privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.
13) International data transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
14) User rights (GDPR Articles 15-22)
If you are located in the EEA or UK, you have the following rights:
- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion ('right to be forgotten')
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk
15) Legal basis for processing (GDPR Art. 6)
- Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
- Analytics data: consent (Art. 6.1.a)
- Marketing/remarketing data: consent (Art. 6.1.a)
- Security and fraud prevention: legitimate interest (Art. 6.1.f)
16) Retention periods
- Contact form submissions: 2 years
- Analytics data (GA4): 14 months
- Marketing cookies (Google Ads): up to 540 days
- Email communications: duration of relationship plus 1 year
- Server logs: 90 days
- Cookie consent records: 3 years (audit requirement)
17) Security
We use reasonable administrative and technical measures to protect data from unauthorized access, misuse, or loss. No internet transmission can be guaranteed to be fully secure. Please use caution when sending information through any online form.
18) Contact
Questions about this policy or requests to access, correct, or delete data should be sent by email to [email protected]. We may request additional information to verify your identity before fulfilling a request.
To open the consent panel and change your selections, use the "Manage cookie preferences" link in the site footer.